| At one point, every disco in India was playing 'Woh Lamhey'. So despite the fact that Atif willingly sold the rights to the song to Mahesh Bhatt and is now liable to give Mahesh a slice of the pie every time he performs the song at a concert,he's reached the level of success in India that bands like Fuzon and Strings took years to reach.
When you look beyond the blinding lights of a concert's venue, the reason for Atif's success is easy to understand – he's like a ball of plasticine, which you can mould to make anything. Put him in a mobile phone commercial, or make him dance amidst twenty half dressed girls. Make him sell his compositions to a third class producer for a paltry sum, or make him sing his heart out at style awards – Atif can do it all. And that's where his potential lies.
Ik denk een combinatie van paisa en natuurlijk is de indiase filmindustrie een goed middel om je liedjes meer bekendheid te geven | 
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